The ‘pink vs blue’ impact on gender identity today


Hey Bernard, I am really curious about your insights on a subject that has been making me itchy for a very long time.  The designation of the colors pink and blue to identify a baby’s gender.  I haven’t delved into my own research yet as to where it began and why – but I am tremendously inquisitive about the why and why we do it now still. Gender based toys and books for instance still exist.  So color wise, what are your thoughts on this subject? girls having pink in their lives, boys blue.  Why does color have a gender? or why is it needed to assign genders? – Inquisitive Warrior Woman  

Dear Inquisitive Warrior Woman,

Color is hard-wired into our culture to label our sex.

Define what it means to be a man.

Define what it means to be a woman.

The lines are manipulative and illusionary but we instantly match penis to boy, vagina to girl and thus through mass marketing and manufacturing influences we assigned colors to boys and girls because it is convenient.

You don’t have to think too much or feel too much anymore for yourself – you’ll just do or say what other people do and say.

Drugs – ok!

Bullying – ok!

Pink for girls – blue for boys – ok!

Living in a monkey see and monkey do kind of world is changing.

We are evolving and how we identify or define ourselves on this planet is our choice.

When we neglect being human and shift into a quick factory pre-made label we lose the most valuable asset we have to offer to our family, friends and community – our sense of self.

Of course social stigmas, stereotypes and color overlap and will continue to do so but I believe wholeheartedly that I am here to contribute to the true colors of being human.

Not to get too sciencey on you.

Based on this study conducted in 2007 in the UK, females prefer red oriented colors more because of their hunter-gatherer role picking berries as speculated by the authors.

But I don’t feel that berry picking is the original sin of why we still assign colors to sexes today.

Pink is a combination of white and red. You add white energy to red energy to tone it down and allow that empowering flavor of red to transform with more innocence and grace – boom pink! Creating that baby blue is just a dark blue with a white fix to lighten the whole expression.

To speed through this color time warp for brevity  – the pink vs blue concept was introduced in a very influential women’s magazine but backwards.

Ladies’ Home Journal featured an article describing that pink would be for boys and blue for girls.

Historian and gender studies author, Jo B. Paoletti wrote this book which I highly recommend on this evolution of pink and blue.

Ladies’ Home Journal article in June 1918 said, “The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”

So when/how did the color assignments get flipped?

It’s a cultural norm today for girls to identify with pink and boys blue because of mainstream marketing in the 1940s.

A preface to the iconic traditional gender roles we identify with today.

Marketing empires and manufacturers use color to communicate feelings in your subconscious and it creates an ultra conditioned wave of paradigms targeting your own identity. They recognize that color helps support memory, prompts visual stimulation and invokes impulsive feelings to rapidly respond to making decisions that beefs the economy and gets you to spend.

Paoletti’s book is amazing.

Since the advance technology in figuring out the sex of a child before it is born catapults parents into investing in their baby spaces with conditioned and polarized energy made with one intention only and that is to simply sell product.


The rising is happening today.

Conscious enlightenment, community revolts and inspiring movements like LGBTQIA equality and social media are shifting these paradigms that prevent us from expressing humanity.

The changes in marriage, gender identity and online media are expanding our sense of self.

Its almost like taking white globs of paint and mixing it with the previous colors: red and blue.

Elevating our senses as a collective rather than in pieces.

You have the opportunity to feel again and create your own identity.

Every person deserves pink for love and baby blue for empathy it’s just human.

About bernard charles

Bernard Charles is transforming thousands of unhappy people from around the world by adding more color and meaning to their life. His work has been featured in Soul & Spirit Magazine, Positively Positive and appeared on various radio programs discussing his mission to change 1 million people. Explore the power and meaning of color at

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